Loss of trademark protection that occurs when a specific brand name becomes identified with the entire type of product or service. For example, Xerox was in danger of losing the trademark on its name when “”to Xerox”” something was equivale
Google Trademark Genericide Challenged, DENIED
Google Trademark Genericide Challenged, DENIED Keywords
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The 9th Circuit Court of Appeals recently ruled that Google's trademark is NOT g...
Google Genericide Case to Supreme Court Keywords
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Is "google" the next "escalator"? The US Supreme court is considering a case tha...
What is Genericide? - An Introduction | TradeMarkers® Keywords
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Genericide is when a brand of certain product loses its distinctiveness from bei...