How long do trademark rights last?

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Trademark Rights Trademark Law Intellectual Property

Potentially forever, provided you continue to use the mark and comply with renewal requirements. However, if you stop using for three years or more, this may be considered “abandonment” and you may lose the trademark unless you can demonstrate a good reason for the non-use. “Three years non-use” became effective January 1, 1996 and results from the Uruguay Round Agreements Act passed in December 1994 to implement the Trade Related Intellectual Property (TRIPs) portion of the GATT Agreement. The time period for abandonment used to be two years.